Abstract

URIBE SANCHEZ, Marcela. FROM CINEMATOGRAPHY TO EDUCATIONAL TELEVISION: STATE USE OF COMMUNICATIONS TECHNOLOGIES IN COLOMBIA (1935-1957). hist.crit. [online]. 2004, n.28, pp.27-58. ISSN 0121-1617.

In the scarce literature available on the history of televisión in Colombia, one often encounters the idea that educational and cultural televisión was invented by General Rojas Pinilla to advance the populist interests of his government. Nonetheless, the aim of this article is to show how it was more in line with the way in which the Colombian State had been using the "new" mass Communications media since the mid-1930s. Taking the first phase of the massification process in Latín America as our horizon, and a viewpoint of history that assumes the relations between communication and culture as its framework, we will explore the relations between the experience of the use of cinema in state educational campaigns . since 1935 and that of the early years of televisión in Colombia (1954-1957) under the government of Gustavo Rojas Pinilla. Said felation will be articulated around the use of audiovisual language as an educational tool in the state-run campaigns conducted throughout the period, which ultimately shaped a tradition of state use of the new media.

Keywords : Mass Communications media; social history of Communications; history of televisión in Colombia; Communications and culture; audiovisual Communications media; educational cinematography; televisión; nation; culture; people; education.

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