Abstract

VANONI-MARTINEZ, Giuseppe Angelo  and  RODRIGUEZ-ROMERO, Carlos Alberto. GROWTH STRATEGIES IMPLEMENTED BY ECONOMIC GROUPS IN ECUADOR (2007-2016). Innovar [online]. 2017, vol.27, n.65, pp.39-55. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v27n65.65060.

This work aims to identify growth strategies implemented by economic groups in Ecuador during the period 2007-2016. For their understanding, theoretical approximations were made on the constructs economic group and growth strategies. Simple random sampling was used as a methodological tool for the development of the study, recommending an analysis sample of 132 groups. As a result, it was possible to determine that within the strategies applied by these groups there is an orientation towards the concentration of their businesses, being specialization the most implemented strategy. This allowed to conclude that specialization was the most applied growth strategy given the economic conditions of stability in the country, and that, opposite to what theorists of disorganized capitalism state, economic groups are still in force in Ecuador, with no loss of hegemonic power by the ruling families of such groups.

Keywords : Business growth; concentration strategy; specialization; related diversification; economic groups.

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