Abstract

RODRIGUEZ-RAD, Carlos Javier  and  RAMOS-HIDALGO, Encarnación. INFLUENCE OF RELIGIOSITY AND SPIRITUALITY ON CONSUMER ETHICAL BEHAVIOR. Innovar [online]. 2017, vol.27, n.65, pp.69-80. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v27n65.65062.

This study focuses on consumer ethics and its main goal is to analyze and deepen on the understanding of consumers' ethical behavior through the use of the Consumer Ethics Scale (CES). To do this, a model that relates religiosity and spirituality scales with consumer's ethics is proposed. Such model allows to contrast three propositions and 15 hypothesis through a sample of 286 Spanish respondents. CES (Vitell & Muncy, 1992, 2005) is made up by five dimensions, while the Religiosity and Spirituality scale designed by Allport & Ross (1967) comprises three dimensions, which reflect extrinsic religiosity, intrinsic religiosity and spirituality. Structural equation modelling by Partial Least Squares (PLS) technique is the methodology selected for this research. Results show an existing relation between religiosity/spirituality and ethical and little-ethical consumer's behaviors. In that sense, this paper makes two major contributions: first, the very own model and, second, the methodology used for its study. Results, conclusions and implications obtained from both contributions are relevant for business world professionals, scholars and governments.

Keywords : Marketing ethics; consumer ethics; religiosity; spirituality.

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