Abstract

RIVERO, María Dolores. A healing market in three acts: representations around health providers and their strategies in the argentine theater (Buenos Aires, 1920). Anu.hist.reg.front. [online]. 2022, vol.27, n.2, pp.287-314.  Epub Dec 03, 2022. ISSN 0122-2066.  https://doi.org/10.18273/revanu.v27n2-2022011.

This study aims to analyze the sainetesc comedy “The pharmacy across the Street”, whose author -Arturo Lorusso- was a medical doctor, pharmacist, playwright, politician, and prolific writer. We propose inquire, specifically, the authors complex representations, built around the characters related to the action of healing (apothecaries, pharmacists, medical doctors, dentists, and obstetricians), and, from this point on, we catch a glimpse of the logic of competition and positioning in the healing market. It's concluded that the play (approached from a qualitative methodology, with strong roots on the hermeneutic historical analysis) unveils the existence of a mixed scene in the 1920s Buenos Aires, furrowed/divided by its singular professionalization process, an effusive mass society, compounded by immigrants and gender gaps/cleavages, among other issues.

Keywords : theatrical representation; market; competition..

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