Abstract

GARCIA-AVILES, José Alberto; NAVARRO-MAILLO, Fátima  and  ARIAS-ROBLES, Félix. The Credibility of Information Content on the Internet for 'Digital Natives': A Case Study. Palabra Clave [online]. 2014, vol.17, n.3, pp.875-894. ISSN 0122-8285.

The attitudes of "digital natives" (Prensky, 2001) towards the consumption of online content are examined in this paper to identify the factors that influence credibility and trust in news in the Web. For this purpose, a questionnaire was applied to a sample of journalism students at Universidad Miguel Hernández de Elche. The results demonstrate that traditional factors such as clarity, correctness and credibility of sources remain decisive in user selection and confidence, despite changing interests and patterns of information access in the digital context.

Keywords : Audience; credibility; trust; online journalism; digital natives.

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