Abstract

HIGUITA-LOPEZ, Daimer. Mandates of Capitalist Speech and Subjection to Workers. rev.univ.empresa [online]. 2019, vol.21, n.37, pp.292-312. ISSN 0124-4639.  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.7141.

This document examines the background that capitalist discourse commonly has in business environments. Taking into account the approaches of Jacques Lacan (1992) and Daniel Koren (2008), the way capitalist discourse dominates and subjects the worker through the use of language is analyzed. For this purpose, we assess the concretion of this capitalist discourse in the organization and its effects and incidence on the subjects. Researchers did the field work through in-depth interviews with workers from different economic sectors. The concretion of the capitalist discourse in the organization presents itself in three mandates: be adaptable, be professional and overcome, and their effects referred to the incrustation in the business context of the idea that there are two sides: right and wrong. The worker is on the wrong side: a worker who is guilty of being on that side and ends up recriminating himself for it.

Keywords : Business environment; discourse; language; subject.

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