Abstract

BECERRA, Liliana. Trend-based design research. Bitácora Urbano Territorial [online]. 2017, vol.27, n.spe4, pp.55-60. ISSN 0124-7913.  https://doi.org/10.15446/bitacora.v27n4esp.63543.

This paper presents the main principles of the trend-based design research process as a tool for design innovation. It is based on the methods created, developed and implemented by the author throughout 20 years of applied professional, real-world experience and academic practice. It revolves around utilizing trend research as a tool rather than as an end, to identify market directions and potential design opportunities, based on tangible manifestations of consumer behavior.

Keywords : strategic design; trend-based strategy; design research.

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