Abstract

QUINTERO ARANGO, Luis Fernando; ZURBARAN ARIAS, Deiwi Jesús  and  PINEROS, Sairi Tatiana. PERCEPCIÓN DE LOS GRUPOS DE INTERÉS TURÍSTICOS ANTE LOS EFECTOS DEL COVID-19. CASO DE TERRITORIOS MUNICIPALES EN ANTIOQUIA - COLOMBIA. Tend. [online]. 2023, vol.24, n.1, pp.1-23.  Epub Oct 01, 2022. ISSN 0124-8693.

The measures taken to contain the spread of the Covid-19 virus affected the world economy and in particular the tourism sector. The stoppage of activities resulted in a drastic drop in its operations, also impacting on the perception that tourism actors have in the process of economic recovery. The research sought to identify the perception of the actors in the tourism sector chain about the impacts generated by Covid-19 in the Jericó and Jardín municipalities, located southwest of Medellín-Colombia, with a qualitative and interpretive approach which tends to understand , interpretation and perception of the realities of tourism service providers. The design was cross-sectional, not experimental, and the phenomenological method was used. Direct effects were evident mainly in the sustainability and permanence of the companies in the sector, financial and income weakness, which generated unemployment in the region. Finally, the tourism companies located in these two municipalities do not have action and response plans to these external threats, which leads to decisions such as reducing staff, closing and liquidating the companies in the short term and the feeling of not having the support of public institutions.

JEL: L83; M21; M51; M54; O15

Keywords : business management; Covid-19; domestic workers; local government; perception; service industry..

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