Abstract

GANTIVA, Carlos et al. Diseño y validación de un conjunto de imágenes afectivas relacionadas con el consumo de tabaco en población colombiana. Pensam. psicol. [online]. 2012, vol.10, n.2, pp.113-122. ISSN 1657-8961.

Objective. The aim of this research was to create and validate a set of tobacco-related images that would be capable of activating in the consumer the appetitive motivational system (positive valence) and a high level of arousal, so that they could be used in the assessment of emotional responses associated with tobacco consumption. Method. The affective picture viewing protocol was followed. The participants were 60 frequent cigarette consumers with low motivation to stop smoking. A survey was used to assess the history of tobacco consumption, along with the brief scale for assessing stages of change, 28 tobacco images created by the researchers, 46 images from the Colombian adaptation of the International Affective Picture System and Self-Assessment Manikin (Lang, Bradley & Cuthbert, 1997). Results. The results show that 26 out of the 28 images are located in the positive pole of the two-dimensional affective space consisting of a positive valence and a medium-high level of arousal. No significant differences between men and women were found. Conclusión. These results indicate that these images activate the appetitive motivational system and generate a significant level of arousal, and can therefore be used to assess emotional response in tobacco consumers.

Keywords : Tobacco; emotion; motivation; Colombian sample.

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