Abstract

CEPEDA-PALACIO, Samuel David. Commercialization of Colombian cinematographic productions. Entramado [online]. 2018, vol.14, n.1, pp.112-127. ISSN 1900-3803.  https://doi.org/10.18041/entramado.2018v14n1.27110.

Despite showing certain growth in the past years, it is not appropriate to talk about a well-formed and internationally recognized film industry in Colombia. In part, this is due to the low commercial management applied to local films, limiting the reach of those productions into the markets. The present paper makes an effort to familiarize with the alternatives domestic movies have in order to be commercialized in a more efficient manner By implementing a documental research with a qualitative approach and applying the constant comparison strategy on the information contained in different texts, it was possible to analyze the effectiveness of such actions of promotion and distribution according to the reality of the country This allowed the construction of the categorical system, which associated the diverse alternatives for the commercialization with the stages of the production of a film.

CLASSIFICATION M31; L82

Keywords : Colombian cinema; internationalization; film marketing.

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