Abstract

ALDERETE, María Verónica  and  JONES, Carola. Towards social commerce: the value of social networks for Micro and SME from Córdoba, Argentina. Entramado [online]. 2019, vol.15, n.1, pp.48-60. ISSN 1900-3803.  https://doi.org/10.18041/1900-3803/entramado.1.5149.

E-commerce diffusion brings a great opportunity for the competitiveness of firms. The use of social networks offers a new platform for the development of online business transactions. The objective of this paper is analyzing the relationship between the e-commerce adoption level and the social networks value among firms. To achieve this goal, a sample of 100 Micro, Small and Medium firms from the city of Cordoba in Argentina is employed. Based on a k media conglomerates analysis, we obtained there groups of firms: firms advanced in e-commerce, firms just in social networks, and firms oriented to e-commerce. These groups differ in terms of their main economic activity but not in the size of their firms.

Classification: D2, L86, O33.

Keywords : E-commerce; social commerce; SMEs; clúster analysis..

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