Abstract

PINILLA LOPEZ, Raúl Fernando  and  PARAMO, Pablo. Opting for a Responsible Urban Behavior Based on Benefit, Salience of the Advertisement, and Likelihood of Receiving Social Approval or Criticism. Divers.: Perspect. Psicol. [online]. 2021, vol.17, n.2, pp.186-197.  Epub July 01, 2021. ISSN 1794-9998.  https://doi.org/10.15332/22563067.7248.

Through a correlational study, this research explores the influence of possible social benefits and associated variables on the adoption of Responsible Urban Behaviors (RUB). Considering the complexity of the problem and the number of variables to be explored, the Facet Theory model was used. Also, a questionnaire was created, which presented hypothetical urban situations in the form of vignettes that explored the variables under study. A total of 177 individuals participated and estimated the likelihood of an individual involved in a vignette adopting or not an RUB, based on variables such as the time and magnitude of the benefit, salience of the advertisement of such benefit, and social approval and criticism. The smallest space analysis showed that participants recognize these variables when it comes to opting for an RUB. The time to obtain the benefit and the magnitude of the benefit turned out to be highly correlated with the highest estimate of the likelihood of an individual choosing an RUB. This research suggests formulating educational strategies and public policies that lead to the development of cooperation, responsibility, and self-regulation, to help improve the quality of urban life and coexistence in the urban environment.

Keywords : self-control; responsible urban behaviors; facet theory; vignettes; smallest space analysis.

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