Resumen

RENDON-COBIAN, Marcela Victoria. TACIT SOCIAL RESPONSIBILITY. THE CASE OF A FARM AND A COOPERATIVE IN SOUTHEASTERN MEXICO. Innovar [online]. 2019, vol.29, n.72, pp.103-116. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v29n72.77937.

This work seeks to characterize tacit social responsibility of organizations and highlight the relevance of informal networks for its emergence. This type of responsibility does not follow a formal scheme, is typical of small, traditional and family organizations, and is characterized by incorporating emotional, cultural, and ethical aspects. Our analytical proposal is exemplified through the qualitative study of two organizations within the cocoa industry in southeastern Mexico. This work also includes a brief reflection on the potential of case studies as methodological strategies for the study of organizations.

Palabras clave : Social capital; traditional organizations; informal networks; social responsibility.

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