Resumen

BOTERO ESCOBAR, Nora Elena. Communication Theory, Public Relations, and Research: A Symbiotic Relationship. anagramas rumbos sentidos comun. [online]. 2012, vol.11, n.21, pp.133-141. ISSN 1692-2522.

This article is the result of the research ''Characterization of the Research Field on What is Public, What is Politic, and What is Private, on the Frame of Public Relations,'' a project developed from Universidad de Medellin Communication Faculty and which objective was to define the field of what is public, what is politic, and what is private in the space of public relations, thus generating a research line which may be fed by the School academic community. With this research, it is searched to delimit existing relation between theoretical and practical development of public relations based on researches which theoreticians developed in order to explain the effects of persuasive processes of communication among people. It is precisely in ''persuasion'' in which the largest union between the two concepts has been found and the research is the main link to generate a marked symbiosis by the dependence of the discipline (public relations) from theory (communication sciences).

Palabras clave : Communication theory; public relations; persuasion; functionalism; structuralism; critical theory.

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