Resumen

JUAN PABLO, Silva Escobar. Mediatic Preparation of Social Protest. Notes about the formation of an opinion full of aesthetics and free from politics. anagramas rumbos sentidos comun. [online]. 2015, vol.13, n.26, pp.43-56. ISSN 1692-2522.

This essay poses some theoretical and critical thoughts about the mediatic preparation of social protest free from politics. We understand that these representations on TV inscribe themselves as speeches, which bear mythic and aesthetic components, showing certain mechanisms of ideological transfer, that give an account for the internalization of the neo-liberal hegemony, which tends to reduce and privatize the argumentative political speech under a compressed and disposable form that cannot be but a hollow portrait of the deliberation and elucidation of what is political.

Palabras clave : Television; neoliberalism; social movement; mediations; myth.

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