Resumen

NARVAEZ, Mercy  y  FERNANDEZ, Gladys. TOURISM FROM THE PERSPECTIVE OF THE DEMAND. PLACE OF STUDY: PARAGUANA PENINSULA - VENEZUELA. rev.udcaactual.divulg.cient. [online]. 2010, vol.13, n.2, pp.175-183. ISSN 0123-4226.

This article focuses on the analysis of the characteristics of touristic demand, which selects the peninsula of Paraguaná Falcón State, Venezuela, as a destination. For this purpose, a descriptive study was performed, which methodology relied on the use of quantitative approach, from which some indicators associated with demand were measured. The data collection strategy corresponds to that used in the fieldwork design, as it was applied in a real empirical context, while analyzing the information appealed to the method of logical deductive reasoning from which conceptualizations and other characteristic features of the system under study were argued. The nature of the research design is at the same time transectional non-experimental being discarded the control or deliberate handling of the variable to consider at any stage of the research. The results of the analysis lead to the conclusion that there exist two distinct groups of tourists with similar characteristics (a recreation-oriented group and a shopping and business-oriented group). Additionally, a significant level of tourist satisfaction is evidenced, especially with regard to the natural attractions that the destination has.

Palabras clave : Tourism; destination; demand segmentation; satisfaction.

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