Resumen

URREA GIRALDO, Jorge Eduardo. Language and audiovisual content of programs on Internet, compared to those from conventional TV. Rev. Lasallista Investig. [online]. 2014, vol.11, n.2, pp.36-42. ISSN 1794-4449.

Introduction. The new exhibition ways for the inmotion images have brought the necessity to identify if there are modifications in the audiovisual language according to the characteristics of the media. When audiovisual works are broadcasted on conventional media and on those that are converging nowadays, the use of elements from the web´s narrative can be appreciated, along with modifications and a selective use of the audiovisual language´s elements. Objective. Compare the language and the audiovisual contents from Internet and conventional TV programs. Materials and methods. An intentional sample of 17 programs distributed in three conventional TV channels with their respective Internet sites and an exclusive audiovisual production blog for the web, were used. By the use of an observation template, made in Excel, and semi-structured interviews to the transmitters, the language and audiovisual content categories were analyzed. Results. The differences found were not many. In the programs made exclusively for the web, a fragmentation of the contents, a short duration of the programs, a preponderance of medium shots and close-ups and a linear, agile and rhythmic edition can be seen, plus a higher interactivity level. On -demand contents are mostly for programs that are exclusively for the web, while the programs broadcasted on the conventional TV signal also have streaming when they are available online. Conclusions. The productions do not have an individual language for the programs in -tended for online exhibition. The modifications are identified in the narratives that incorporate graphic elements determined by the information and communication technologies.

Palabras clave : audiovisual language; contents; television; internet.

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