Resumen

SEPULVEDA-AGUIRRE, Jovany A; GARCES-GIRALDO, Luis F; SERRANO GARCIA, Jakeline  y  GOMEZ-MOLINA, Huber F. An approach between tools for the analysis of tendencies and business innovation management. Rev. Lasallista Investig. [online]. 2016, vol.13, n.2, pp.178-187. ISSN 1794-4449.  https://doi.org/10.22507/rli.v13n2a16.

Currently, there is a number of tools which allow analyzing information-based behavioral patterns; in the specific case of this article, the analysis of tendencies will be highlighted not only as a tool to predict the behavior of prices in order to measure and process financial market information but also, in a wider standpoint, to take tendencies as a tool to analyze the behavior of certain elements within a specific environment and period of time. Accordingly, the article is intended to set the theoretical, conceptual, and contextual basis necessary to perform the analysis of tendencies through the combination of a monitoring system and an observatory intended to organize, quantify, process, and use information as an indispensable element to implement innovation in the business field

Palabras clave : analysis of tendencies; decision making; monitoring; observatory.

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