Resumen

BARRETO, Idaly; VELANDIA-MORALES, Andrea  y  RINCON-VASQUEZ, Juan Carlos. METHODOLOGICAL STRATEGIES FOR TEXTUAL DATA ANALYSIS: APPLICATIONS IN PSYCHOLOGY OF CONSUMER. Suma Psicol. [online]. 2011, vol.18, n.2, pp.7-15. ISSN 0121-4381.

This paper presents a classification methodology for studies of textual data. This classification is based on the two predominant methodologies for social science research: qualitative and quantitative. The basic assumption is that the research process involves three main features: 1) Structure Research, 2) Collection of information and, 3) Analysis and Interpretation of Data. In each, there are general guidelines for textual studies.

Palabras clave : Textual data analysis; qualitative research; cuantitative research; consumer psychology.

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