Objective:

To describe the process of conception and implementation of the São-Borjense Mother-Baby Strategy.

Materials and method:

This is an action research study developed between March 2018 and October 2019, from a simple random sampling resulting in the participation of 5 managers, 27 health professionals, and 23 pregnant women from the maternal and child health care network in the municipality of São Borja, Rio Grande do Sul, Brazil. The participants of the focus groups guided the identification and survey of data; thematic content analysis was used to categorize data.

Results:

Based on a systematic and collaborative plan of intervention the following path was defined: i) conception of the Strategy and agreements with local managers; ii) sensitization of the actors and identification of demands, through focus groups with managers, professionals and health care users; and iii) implementation of actions of the São-Borjense Mother-Baby Strategy.

Conclusions:

Based on the course taken from the conception to the implementation of the Strategy, we conclude that leading innovative processes and transposing traditional models of intervention is possible through interaction, sharing and translation of knowledge and practices among academy, agents, managers, professionals and health care users.

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