Resumen

LANDA BERCEBAL, Francisco Javier; VELASCO MORENTE, Francisco  y  GONZALEZ ABRIL, Luis. Parameters Sensitivity in the Current and Potential Markets of an Organization. Innovar [online]. 2015, vol.25, n.57, pp.107-120. ISSN 0121-5051.

The market system composed of the surrounding business setting, competing organizations and consumers/buyers, keep a permanent interaction that becomes concrete in a dynamic path. If the market is divided into current market and potential market, the exchange of roles between consumers/buyers, or simply the incorporation of any organization to the current market, involves a dynamic process that depends on variables that are exogenous to the system and the value of adjustment parameters. Such process origins in the behavior of the individuals part of the system under study. The sensitivity and the study of those parameter values require the knowledge of the system's possible trend, as well as its behavior, depending on the parametric region where they are.

Palabras clave : Current and potential market; dynamic system; Hopf bifurcations.

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