Resumen

WIRTZ, Bernd W.. Business Models, Value Chains and Competencies in Media Markets: A Service System Perspective. Palabra Clave [online]. 2014, vol.17, n.4, pp.1041-1065. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2014.17.4.3.

Business models, value chains and competencies are of paramount importance for the achievement of competitive advantages in media companies. In the field of media management researchers usually discuss these terms generically and isolated from each other. This paper focuses on an integrated management view of business models, value chains and competencies and analyzes these concepts in a media specific management context.

Palabras clave : Media management; value chain; competencies; business models; revenues.

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