Resumen

BUENAVENTURA VERA, GUILLERMO; OSPINO, MANUEL FERNANDO  y  MARIA FERNANDA, PAZ. MEGATEX, COMPITIENDO CREATIVAMENTE EN UN MUNDO CAMBIANTE. estud.gerenc. [online]. 2006, vol.22, n.99, pp.153-166. ISSN 0123-5923.

This case presents, in a simple way, the analysis of a very common problem of the Colombian small business, early in the 2000’s, the poor firm capacity for financing the net working capital, taken the study on a local import trade firm. Solution employs creativity, strategy, marketing and TIR analysis. This last financial analysis focuses on the trade credit conditions in order to optimize the custom credit policy.

Palabras clave : Net working capital; financing; strategy; collection period; payment period.

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