Resumen

MOLLEDA, Juan-Carlos. Construct and Dimensions of Authenticity in Strategic Communication Research. anagramas rumbos sentidos comun. [online]. 2009, vol.8, n.15, pp.85-97. ISSN 1692-2522.

With the purpose of going around the dilemma between evilness or apology of media, this article proposes the Popper analytics -conceptually elaborated by Michel Foucault, and more specifically the concept of Power Relations - as a perspective which allows noticing some of the characteristics of power analysis which results from the virtual interaction. The arena of this reflection will be the concept of Control Corporations, as an own configuration of contemporaneous companies

Palabras clave : Power; virtuality; control; social networks; communication media.

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