Resumen

SIXTO GARCIA, José. Development of Social Networking as a Marketing Tool. State of the Art, 2015. anagramas rumbos sentidos comun. [online]. 2015, vol.13, n.26, pp.176-196. ISSN 1692-2522.

This article describes why social media become an almost essential element in today's business management. In reaching this conclusion a number of qualitative and quantitative techniques were used. It highlights the advantages and features of the implementation of a Social Media Plan in order to argue and reason the benefits that a proper management of a strategy in social media provide to an organization.

Palabras clave : social media; social networks; Social Media Plan; Organization 2.0; community management.

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