Introduction:

We are currently experiencing an extremely complex situation worldwide, due to the COVID-19 pandemic caused by the SARS-CoV-2 virus, and the use of social marketing in health management has been indispensable as a tool, since it enables changes in the behavior and conduct of individuals or groups in a political, social and economic environment.

Development:

Marketing in its social approach is a discipline that has multiple applications in health activities, however, through health promotion it acts as a transversal component and is a tool to prevent, promote and improve the quality of life of individuals through social action. During the COVID-19 pandemic it has been necessary to implement strategies for behavioral change in users, as well as in health institutions and its evaluation has achieved a positive positioning of ideas and practices among the population.

Conclusions:

the use of social marketing during this pandemic has been a powerful tool that has helped to control the pandemic through prevention and control, and it is essential that all health professions have the knowledge of social marketing to solve current problems that every day faces public health worldwide.

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