Resumen

MIA-DE-VASCONCELOS, César Ricardo; CAVALCANTI-NOBREGA, Kleber  y  LACERDA-DE-PAULA, Gabriel. LOBBY AND INFLUENCE POWER FROM THE PUBLIC AGENTS. Dimens.empres. [online]. 2019, vol.17, n.4, pp.29-48. ISSN 1692-8563.  https://doi.org/10.15665/dem.v17i4.1688.

The present research aims at exploring and deepening the knowledge about the lobby and the influence of power from pressure groups along to public agents in favor of the consumer. This qualitative work used a semi-structured interview as a data collecting tool. The results were processed and analyzed through the content analysis technique, presented by analysis categories and subcategories. Based on the investigation, it was concluded that the pressure group and lobby activities presented themselves as vital for the acquisition of hypercompetitive advantages and that the persuasion that originates from privileged information benefits the end consumer.

Palabras clave : lobby; pressure groups; influence power; public agents; privileged information; consumers.

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