Resumen

ACUNA BARRANTES, Henry  y  NONELL TORRES, Pedro. CULTURAL DIPLOMACY IN INTERNACTIONAL BUSINESS: WORLD RELIGIONS. rev.relac.int.estrateg.segur. [online]. 2015, vol.10, n.2, pp.215-235. ISSN 1909-3063.

This document general purpose is to present behavior, professional experiences and reflections of characters to make a deliberation on the incursion of religion, global ethics in relation to cross-cultural international negotiations; mainly focusing on the positive and tangible side of the religious and corporate social responsibility (CSR); it was shaped under the qualitative paradigm and the hermeneutic approach. The method is documentary and descriptive. the first one, by the consultation made to different scientific documents on the internet; and the second one because of the information found on the web was extracted, described and interpreted the most transcendent of specific cultures, personalities and organizations. Bearing in mind that those who know a single cultural representation, argue that they could have a knowledge of other cultural characteristics, when in reality it is not so. Centuries ago the religions already offered standards of conduct and values people implement in their daily living and even to the local and international free trade. For this reason people of different dogmas (Hindu, Christian, Islamic, Buddhists, etc.) want to know how they can implement their beliefs for the business environment for a better understanding between the parties and create synergies between them (religion-culture-trade).

Palabras clave : Intercultural Communication; Culture; Global Ethics; International Business; Religion.

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