Resumen

PEREZ ROMERO, Luis Alfonso  y  SUAREZ MEANEY, Tonatiuh. Geomarketing and geoepidemology to formulate strategies for public and private health. Salud, Barranquilla [online]. 2009, vol.25, n.2, pp.293-318. ISSN 0120-5552.

The location of the supply of medical and hospital services should be supported with data from the Triad agent-host-habitat and Geoepidemiological data that allows to geographically locate people and their behavior to classify as disease incidence, prevalence, endemic or pandemic. In these days has taken a leading role in investigating cases of health that will lead to timely detect triggers causal or etiologic agents of epidemics in a timely manner to implement the Geomarketing: discipline that studies the geographical location of requirements health of the general population or community to build health offers value that contributes to the health welfare of the population. This article demonstrates a methodology based on empirical and theoretical knowledge of the combination of the geoepidemiologia geomarketing to formulate health policies within the paradigm of public health or economic-business social-historical and contextual.

Palabras clave : Health geomarkting; geoepidemiologic; health strategies.

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