Resumen

ALONSO CIFUENTES, Julio César  y  GALLO CORDOBA, Beatriz Eugenia. Projection of demand: This is not a normal problem!. estud.gerenc. [online]. 2015, vol.31, n.135, pp.237-239. ISSN 0123-5923.

This case discusses a problem that may arise when using a semi-logarithmic linear model to forecast the demand of a given product. This problem is presented using the discussion that emerges in a company that is looking for an approach to forecast the demand of its leading product. The reader faces the challenge of deciding which approach is adequate to the problem.

Palabras clave : Linear regression model; Forecast; Semi-logarithmic model; Normal error term.

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