Resumen

HERRERA RUIZ, Juan Carlos. APPLIED ANTHROPOLOGY FOR INTERNATIONAL BUSINESS: CONVERGENCE AND DIVERGENCE. Semest. Econ. [online]. 2015, vol.18, n.37, pp.177-196. ISSN 0120-6346.

This article reflects upon the application of anthropology theories and methods over certain practical administration aspects that are of interest to international business, such as organizational culture, market research and the intercultural dimension that characterizes this activity in a global environment. In order to illustrate this, some bibliographical sources and contributions made by representative researchers on professional and academic development are explored as well as the internal debates that are happening within this sub-spatiality of Anthropology now a days. It is concluded that when scientific knowledge is applied over the cultural behavior to the service of corporate power, it those bring with it ethical issues.

Palabras clave : Economic Anthropology; Business Anthropology.

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