Resumen

BLAZQUEZ, Miguel  y  PERETTI, María Florencia. An organizational management model for sustainability through performance, adaptability and image. estud.gerenc. [online]. 2012, vol.28, n.125, pp.40-50. ISSN 0123-5923.

The present article presents a tool called an image hexagon which, together with the previously developed usefulness/performance hexagon, is intended to provide support for the management of sustainability, in order to achieve a dynamic equilibrium between both aspects: performance and image. The method employed comprises a theoretical synthesis of the research, consisting of a literature review and a subsequent proposal on the concepts and implications of image and performance as determining factors of organizational sustainability. As a result, logical and conceptual image hexagon bases were constructed, which are complemented with the previously developed usefulness/performance hexagon, to put organizational sustainability into operation in an integrated manner.

Palabras clave : Organizational image; Organizational sustainability; Corporate social responsibility; Management tool; Image hexagon.

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