Resumen

CRUZ ESTRADA, Isaac  y  MIRANDA-ZAVALA, Ana María. Technological factors to implement intelligent management of the beaches from the visitor perception of Rosarito, Baja California. estud.gerenc. [online]. 2022, vol.38, n.163, pp.184-199.  Epub 22-Jun-2022. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2022.163.4920.

This research identifies the technological factors for the intelligent management of the beaches of Rosarito, Baja California, from the perception of the visitor. Using the quantitative method, 595 online questionnaires were applied to regional visitors to know their opinion. As result, two technological factors that benefit the perception of confidence of people who usually arrive in this area of the municipality were found: 1) Tools to capacity control and access information on the conditions of the tourist area of beaches and 2) supporting technologies for the management space on the beaches. The development of an integrated strategy supported by intelligent management is necessary to meet the new requirements of tourists.

Palabras clave : tourist; beach; intelligent management; perception; confidence.

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