Resumen

GIRALDO ACOSTA, Sadoth; CAVAZOS ARROYO, Judith; MAYETT MORENO, Yésica  y  CALDERON VALENCIA, Cecilia Isabel. Factors influencing ageing consumers' physical and online purchase intention in supermarkets. estud.gerenc. [online]. 2022, vol.38, n.165, pp.479-492.  Epub 12-Dic-2022. ISSN 0123-5923.  https://doi.org/10.18046/j.estger.2022.165.5261.

This research sought to establish the structural relationships between perceived risks with the personal and electronic voice-to-voice recommendation, their impact on brand credibility, and the physical and online purchase intention of older adults in supermarkets in Bogotá, Colombia. A total of 501 older adults participated and data were analyzed using partial least squares structural equation modeling. The existence of high perceived risks in both physical and online shopping was demonstrated. These risks influence personal and electronic voice-to-voice. In addition, they impact brand credibility, which impacts online and physical purchase intention. Strategic actions are suggested to address this population.

Palabras clave : Purchase intention; voice to voice; brand credibility; perceived risks; elderly.

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