Resumen

POLO-VARGAS, Jean David; ZAMBRANO, Milton; MUNOZ, Andrés  y  VELILLA, Jorge. Emotional Intelligence and Perception of Basic Emotions as a Possible Contributing Factor to Improve Sales Performance: A Theoretical Research. Univ. Psychol. [online]. 2016, vol.15, n.2, pp.73-86. ISSN 1657-9267.  https://doi.org/10.11144/Javeriana.upsy15-2.iepe.

Emotional intelligence is one of the concepts that have begun to transform the business world thanks to the advancements in emotional management and recognition. This is a field that allows the elaboration of strategies for the strengthening of organizational development processes. The present article of bibliographic research incorporates part of the scientific production about the concept of emotional intelligence and the possible application of this concept into the sales process. The objective is to conceptualize about the role that the perception of different emotional states can play in the sales process and how it can help improve organizational performance.

Palabras clave : emotional intelligence; emotional perception; sale process; performance.

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