ALIZADEH, MEHRNAZ TAJADDOD; SAEIDABADI, MOHAMMAD REZA  y  KHAJEHEIAN, DATIS. HOW TO COMPOSE A MEDIA MIX TO WIN AN ELECTORAL CAMPAIGN? PROPOSING A FRAMEWORK FOR POLITICAL MARKETING. AD-minister [online]. 2021, n.39, pp.163-194.  Epub 19-Ene-2022. ISSN 1692-0279.