Resumo

MONTOYA RESTREPO, Luz Alexandra; VIANCHA, Lucero Martínez  e  PERALTA BALLESTEROS, Johanna. Analysing strategic variables when forming a production chain for quinua in Colombia. Innovar [online]. 2005, vol.15, n.25, pp.103-119. ISSN 0121-5051.

This article synthesises research done by the interdisciplinary Bio-management group for developing quinua production and its uses in Colombia (being an organic cereal for human consumption produced by the Indians in the south of Colombia). It proposes a strategic analysis of the Colombian quinua sector aimed at identifying key factors for change (having a moderate or high degree of being able to be controlled) and which could affect forming a quinua production chain. Some strategies also orientated towards controlling these factors re change are proposed for ensuring its suitable formation.

Palavras-chave : strategic analysis; production chain; commercialisation; competitiveness; links; key factors; industrialisation; quinua; production; productivity.

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