Resumo

HERNANDEZ-HUERTA*, Víctor A.. Negative Advertisements and Voter Turnout: The Evidence from Mexico. colomb.int. [online]. 2017, n.92, pp.135-156. ISSN 0121-5612.  https://doi.org/10.7440/colombiaint92.2017.05.

Despite abundant research in the field of negative campaigns, there is still inconclusive evidence about their effects on voter turnout. Additionally, the extant literature has focused mostly on the United States and more research is needed to understand the effects of negative campaigns in other contexts. In 2007, Mexican political parties amended the Constitution and banned the use of negative advertisements as a measure to avoid a “further damage to electoral participation,” despite arguments that this measure might impair freedom of speech. In this article, I hypothesize that the effects of negative advertisements on turnout are negligible in the Mexican case because it can be characterized as a fairly institutionalized multiparty system. Using a post-electoral survey of the 2006 presidential election in Mexico, I find that negative advertisements do not seem to have had an impact on turnout.

Palavras-chave : Elections; Mexico; political participation (Thesaurus); political behavior; Voter turnout (author).

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