Resumo

SANCHEZ-LOPEZ, Cristina. Resources Used by the Television Advertising that Affect to the Processing Memory. Palabra Clave [online]. 2008, vol.11, n.1, pp.61-68. ISSN 0122-8285.

The present article examines the mnesic process in the realm of television advertising. In doing so, the authors analyze the resources in television advertising that affect memory, using a sample of thirty advertisements divided in three categories. The goal is to identify the existence of resources in the sample advertisements and the differences among the three categories with respect to the resources that influence recollection and recall.

Palavras-chave : Televised publicity; advertisements; memory; information; receptor.

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