Resumo

MEDINA, Mercedes  e  BARRON, Leticia. Television Soap Operas on a Global Scale. Palabra Clave [online]. 2010, vol.13, n.1, pp.77-97. ISSN 0122-8285.

Transnationalization and globalization of the Latin American soap opera industry are examined in this article from an economic perspective, with a special emphasis on development of the industry in terms of production and distribution by the major exporters of this genre, and the industry's influence on the emergence of new producers in other parts of the world, such as the United states and Europe

Palavras-chave : television soap operas; transnationalization; globalization; market; audio-visual culture.