Resumo

MARTINEZ-VALERIO, Lizette. Strategies to Promote Tourism through Facebook. Palabra Clave [online]. 2012, vol.15, n.2, pp.318-338. ISSN 0122-8285.

The following study analyzes the contribution of social networks to promoting tourism in Spain's provincial capitals and whether or not such networks truly represent a creative and new mode of understanding between municipal governments and citizens. With that objective in mind, it looks at how municipal authorities have developed different creative methods to communicate the touristic potential of cities through the Internet, particularly with the advent of online social networks, and what a new window for expression has meant. The methodological proposal is intended to be useful for studies with similar features in other countries.

Palavras-chave : Facebook; communication; municipalities; tourism; Spain.

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