Resumo

ALAMEDA-GARCIA, David; FERNANDEZ-BLANCO, Elena  e  BENAVIDES-DELGADO, Juan. The Three-Sided Economic, Structural and Cultural Perspective of Advertisement. Palabra Clave [online]. 2013, vol.16, n.1, pp.182-214. ISSN 0122-8285.

This research is intended to diagnose the Spanish advertisement sector, focusing on the media as such and how it contributes towards advancing Spanish society in its production and competitiveness, as well as on how it is globally understood within the frame of mass media. The study presents the mass media and economic perspective of the advertisement sector's current circumstance; it also analyzes corporate activity, its consolidated business figures and human resources used.

Palavras-chave : Cultural Industry; advertisement; economy; advertisement sector.

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