Resumo

GUTIERREZ-RENTERIA, María Elena. Market Components to Understand the Dynamics of the Mexican Communications Media. Palabra Clave [online]. 2014, vol.17, n.4, pp.1194-1212. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2014.17.4.9.

This paper describes the Mexican media industry from the perspective of economics and media management. The study outlines some of the macro-and microeconomic factors that serve to understand the offers being made by communications entrepreneurs and the media consumption by the audiences. It is a study that applies the economic theory of the media to empirically describe the current state of the industry.

Palavras-chave : Mexico; industry; media; market; concentration; economy of the media.

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