Resumo

ARROJO, María José. The Transmedia Content and Renewal of Journalistic Formats: Creativity in Designing New Information Proposals. Palabra Clave [online]. 2015, vol.18, n.3, pp.746-787. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2015.18.3.6.

The existence of a new phenomenon -transmedia- communicative journalism requires an appropriate type of study within the framework of communication sciences. This research is done on the basis of three main components: i) the need to study communication sciences from the perspective of science of design, ii) the importance of creativity in the design of new informative models iii) the new opportunities and challenges that the transmedia phenomenon poses to the information sector. First, the transmedia journalism belongs to the realm of the artificial, for at least three main reasons: i) for its origin in designs, ii) for its orientation to achieve in expanding the possibilities of humans and iii) for the results to those who give rise, enhancing human communicability. This new phenomenon is analyzed here under the new design to provide the transmedia. This task of investigating the communicative designs corresponds to science as science communication design, analyzing their goals, processes and outcomes. Secondly, creativity is studied here in the communication design. Transmedia journalism arises due to the relationship between the creativity of communication design and new media product of technological innovation. Inquiring into that creativity is a science communication task, while the support that makes this phenomenon regarding the information and communications technology, which delves into the type of artifacts necessary for the intended purposes. In this regard, the objectives of transmedia journalism require a high degree of creativity. It is the requirement that the processes are carried out and the results can be more sophisticated. And in the third instance it delves into the results: how the new communication design has caused a fundamental change from the traditional approach. The change affects both the flow of information -now it is bidirectional- as in programming, production, distribution and consumption of informative content. Thus, in the information sector new expectations are open: a) to develop new designs (their goals), b) to establish processes (a new system of processing and editing information on different platforms) and c) analyzing the results (an increase of consumption of informative content in different media, in mobility, in real time and in a scenario where the consumer demands a greater role in the communication process itself).

Palavras-chave : Journalism; creativity; design; communication.

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