Resumo

SUAREZ PUERTO, Lilia; DIAZ CASTRO, Javier  e  HERNANDEZ GONZALEZ, José William. EXPLANATORY VARIABLES OF ECOCONSUMPTION IN POSTGRADUATE STUDENTS VILLAVICENCIO 2014. Investig. andina [online]. 2018, vol.20, n.36, pp.71-86.  Epub 30-Mar-2018. ISSN 0124-8146.

The main objective of this research was to determine the level of eco-consumption of a sample population, in this case, postgraduate students from different universities of Villavicencio. To carry out this process, it was essential, at first, to identify the ecoconsumption variables that surrounded the determination of the sample population. In this way, this research made possible to determine that by the year 2014 the postgraduate students in Villavicencio were passive eco-consumers with an average amount of ecoconsumption of approximately 3.1 on a scale of 1 to 5. In order to structure a Methodological framework that facilitates the interrelation between theory and data analysis, econometric instruments were applied which aimed to identify the variables that explain such behavior, through the multiple linear regression model. This model, final finding, proved that the explanatory constants for ecoconsumption are: age and level of education. Similarly, it was concluded that the demographic variables such as gender, marital status, income, number of children and stratum are not relevant for the stability or instability of sustainable consumption.

Palavras-chave : econometrics; responsible consumption; ecological marketing; sustainability; student.

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