Resumo

SILVA BRAGA-JUNIOR, Sergio; DIAS, Karina Tonelli Silveira; BRAGA, Waleska Reali de Oliveira  e  FORTI, Juliane Cristina. THE TRASH BECOMES PROFIT FOR BRAZILIAN GROCERY RETAIL. Dimens.empres. [online]. 2019, vol.17, n.1, pp.33-44. ISSN 1692-8563.  https://doi.org/10.15665/dem.v17i1.1566.

Environmental sensitivity is present, and this perception on the part of agents (companies and individuals) is high. In this context, retailers have begun to take on new tasks, such as the commitment to reduce the waste they generate and to recycle with the purpose of increasing their responsibility to the final consumer. The aim of this work was to analyze the reverse logistics implemented in 22 grocery stores. It was possible to observe that a supermarket increased its net profit with the practice of reverse logistics in a value proportional to the net profit generated by two supermarkets with a revenue of 600 thousand dollars.

Palavras-chave : Reverse Logistics; Grocery Retail; Sustainability; Waste Management.

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