Resumo

CEGARRA-NAVARRO, Juan Gabriel  e  RODRIGUEZ-CARRASCO, José Manuel. Social management practices and the components of corporate social responsibility. Cuad. Adm. [online]. 2004, vol.17, n.28, pp.53-70. ISSN 0120-3592.

Society demands more and more social responsibility from firms. Organizations create social responsibility because their internal agents (i.e., shareholders, management, and employees) are related to clients and agents in their milieu. Because of this, social responsibility both has an internal and an external component. However, although social responsibility is considered an intangible asset of great value for the company, the dynamic perspective of CSR components has not been studied so far. The goals of this paper are: 1) To determine the relative importance that different social management practices have on the external and internal components of social responsibility; and 2), To justify the connection of the internal component of social responsibility to the existence of knowledge management practices to the external component of social responsibility. Results indicate that social responsibility is unlikely in any firm if it is not fostered through the exploration and exploitation of knowledge among stakeholders. Statistical confirmation of the hypothesis was accomplished through regression analysis using SABI data for 77 firms. Further studies on social responsibility in other sectors might broaden the perspective of this study. Another possible research path could lead to the study of social responsibility across smaller organisations.

Palavras-chave : Internal and external social responsibility; social management practices; MERCO.

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