Resumo

ALONSO ALMEIDA, María Mar. Transparency of businesses on the internet for shareholder and investor confidence: an empirical analysis. Cuad. Adm. [online]. 2009, vol.22, n.38, pp.11-30. ISSN 0120-3592.

The globalisation of the economy and financial scandals in certain businesses have meant that information on the functioning and government of business has been critical to confidence in it, and for the proper functioning of the capital markets. Information about a business not only reduces the risk to the investor, but also reduces asymmetry in information and increases the transparency of the business in the eyes of all stakeholders, particularly shareholders and investors. The use of the Internet technology allows businesses to make the large volume of information available to interested third parties in any part of the world, at low cost. The most important point is that it allows the confidence which a business has lost to be restored. This work creates and makes an analysis of an index of transparency which is useful to measure the confidence which businesses are transmitting on the Internet.

Palavras-chave : Transparency; confidence; internet; shareholders; investors.

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