Resumo

PERINI, Krisciê Pertile; VIEIRA, Marcos Sardá  e  GUIVANT, Julia Silvia. Absence of humanization in the revitalization of Florianopolis’ historical center, Santa Catarina - Brazil. univ.humanist. [online]. 2018, n.85, pp.213-233. ISSN 0120-4807.  https://doi.org/10.11144/javeriana.uh85.ahrc.

This article presents the current context of urban transformation of the central and historical area of Florianopolis (Santa Catarina, Brazil), as a measure of social control and exploitation of tourism and real state potential. The concepts of “revitalization” and “humanization” are taken in consideration after analyzing the Live the City Permanent Fair project developed by the City Hall in association with the Chamber of Commerce (CDL). In the discussion on urban reform and due to the interest in revitalizing this degraded area, we consider that the prerogative of promoting culture and leisure activities -as a gradual instrument of appropriation of public space- addresses speculative interests by using the concept of “revitalization” as a justification for territorial control. On the other hand, the need to include the concept of “humanization”, focused on public and social interests, would turn to be a more democratic alternative in the reformulation of the function of public spaces, without transforming them into mere receptacles of spectacularization and consumption.

Palavras-chave : Feira Permanente Viva a Cidade project; Florianopolis; humanization; public space.

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