Resumo

VALENCIA GIRALDO, VICTOR HUGO. The "Yipao", the Atrium, and the (Bed) Sheet: Means, Modes, and Alternative Communication Spaces in Valle del Cauca. An Experience in Health Care.. Signo pensam. [online]. 2009, vol.28, n.55, pp.189-200. ISSN 0120-4823.

It is never easy to speak about the best ways to promote health in a multicultural geographic space such as the Colombian Department of Valle del Cauca, because it is almost inevitable to resort to the prescribed "formulae" established by the central order to satisfy the expectations of the policy makers and budgetary authorities. In this article we outline an alternative way to systematize community experiences related to information, education, and communication, as well as highlighting the importance of including participatory proposals and methodologies in order to recover local knowledge and wisdom to create wider and more sustainable strategies different to those established by conventional media campaigns which are almost always proposed from academic and disciplinary scenarios which dodge the rich and varied field of communications

Palavras-chave : IEC strategies; communication for social change; participatory diagnosis; health promotion; disease prevention; Health promotion - Valle del Cauca (Colombia); Telecommunication Systems - Valle del Cauca (Colombia; Social change.

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